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A brand isn’t just the name of your
company. By creating and developing your
brand carefully, it can become a major asset
and you should never underestimate its
importance and what it can do for you.
Our branding and corporate identity
services include:
>
Corporate identity concept and design
>
Re-branding and logo updates
>
Brand standards manuals
>
Full identity implementation
>
Corporate stationery
>
Supporting marketing literature
>
Vehicle livery
>
Internal / external signage systems
Read on to learn more about your corporate
identity, the
benefits of brand identity design,
the logo design process
and
how our services are different.
More About Your Corporate Identity
Your corporate identity is not just a logo
or your name and bit of clipart stuck next
to it, it’s the most insightful
representation of your company your
(existing and potential) customers will
have. It should provide a true impression of
the personality of your business and the
characteristics you wish to portray.
We are keen to stress that by keeping it
simple, your brand and brand messages are
much more likely to be communicated in the
way you intend them to be. Your new identity
will feature on every letter you send, every
business card you give out and document you
write, on each advertisement you place and
brochure you distribute. Not to mention
leaflets, presentation slides, signage and
your website. There are so many places in
which your logo will be seen, so get it
wrong and it could spell disaster for your
company.
But get your image right and you’re flying…
Getting the look and feel of your corporate
identity just right can be a complex process
and it will take time and resources but our
many delighted
clients believe that the investment made
is far outweighed by the returns.
Here are the key benefits of professional
brand identity design:
Touch Marketing & Design – Brand Identity
Design Benefits
As experts you can trust us to listen,
understand your business, standing and
market place, and our creative team will
provide fresh thinking, high quality
eye-catching design to help develop your
brand. The benefits of the service we
provide include:
- >
Creating a high quality brand identity can
help new businesses identify themselves when entering a new market
- >
The introduction of a new brand identity can
generate great awareness and subsequently develop trust in that company and/or
their product(s)
- >
A hard-working logo or identity can unify
larger companies that may have a number of divisions, sites, products or client
sectors
- >
The brand itself can greatly influence a
customer’s buying decision process
- >
Brand identities created by Touch Marketing
& Design can communicate your company's position in the local, regional,
national and even international market place
- >
By creating a simple, stylish, well thought
out and consistent identity, your name can become memorable in (your existing
and potential) client's minds
The Brand Identity Design Process
We are on hand to guide you through the
various stages of the design process to
ensure that you get the most from our
bespoke service. We offer a range of
identity design solutions from simple to
complex (that are dictated by the size of
the company, the market, the extent of the
work required etc.) and each will involve
the following steps (to varying degrees):
>
Research – including usage requirements and
market audit
>
Strategic direction and support
>
Full identity design process
>
Application and implementation
Discount Logo Designers
We know there are many low-cost logo
designers plying their trade online (and if
you’re looking for a generic template or a
clipart logo then yes, they can be cheap),
however we should state that we don’t offer
this type of service.
We genuinely believe that you get what
you pay for and we prefer to work
closely with you to understand your
requirements, your business, your sector,
your customers and your competitors.
This is something faceless online
discounters simply cannot do, and for those
that value design and the work of
professionals (we’re sure that by visiting
our site, you’ll agree) we believe we offer
great value for money.
How Touch Marketing & Design are Different
We’ll listen carefully to you to understand
your precise requirements and will marry
this personal relationship with our creative
skills to create an identity of the highest
quality. You can be assured that the brands
we create are worth the investment, are
instantly recognisable and most importantly,
are truly memorable.
View Recent Projects
To see a selection of recent corporate
identity projects, please visit our online
corporate identity portfolio. |
Get in Touch…
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