Email Marketing Agency
Low Cost Direct Marketing Techniques

Email marketing is a cost-effective, simple method of contacting customers –current, lapsed and potential – with information using email. It is a great way to building relationships with your customers and is highly measurable.

As a skilled email marketing agency we can help to develop campaigns that allow you to communicate directly with the people you wish on an on-going basis. This effective method facilitates a direct link between customers and your brand.

Whilst you can use email marketing occasionally, we find that the most successful campaigns are those that are closely targeted and are sent regularly to continue to stimulate recipients.

Emails are sent to your email marketing database with the clear objective of engaging recipients and then encouraging them to do something – be that purchase a product, visit your website or another activity.

Benefits of Email Marketing
The main benefits of email marketing is that it is a less expensive method of communicating, can be highly personalised and can be sent almost instantly. Email marketing can also be closely monitored to evaluate it’s success which allows you to calculate the return on your investment.

Email Marketing Considerations
It is important to consider the fact that many recipients can receive lots of email and so, it is crucial that your message is timely, is relevant and allows you the opportunity to develop trust from the person you are contacting. That way you can send more relevant messages which in turn builds trust in your brand.

Email Marketing Measurement
A major benefit of email marketing is that it’s measurability – it is possible to see the effectiveness of each communication which in turn allows you to fine-tune your email marketing activities to ensure the right message is sent to the right people at the right time.

Customer Databases
Critical to the success of any email campaigns is the quality of the data. It is important that the people you are emailing are interested in the product/service you are offering to avoid the negative impact unwanted or irrelevant emails can have. We can help to develop your email marketing database.

There are a number of ways to build your database and having a mailing list signup facility on your website (you could consider an incentive to increase numbers) is a great place to start. You could also consider using advertising and other traditional marketing mechanics to help develop your marketing database.

It is also worth considering purchasing data and this can be a highly cost-effective route to gaining larger amounts of data that will enable you to acquire new customers quickly. Touch Marketing & Design have extensive links with data houses and will happily provide details of market / target segments, availability and costs involved.

How We Can Help
At Touch Marketing & Design we can help by creating eye-catching and hard-working email campaigns to get your message across to your current, lapsed and potential customers. We can instigate strategies for developing, targeting and monitoring your email marketing activities.

Our standard service
We offer a range of services to help and these include:

    > Establishing campaign objectives
    > Developing your campaign strategy
    > Managing existing customer databases
    > Where applicable, purchasing data
    > Designing the email
    > Developing email content
    > Testing and implementation
    > Campaign performance reports
    > Ongoing campaign management and adjustment

Reporting
We provide detailed reporting on all email marketing campaigns and every report is created specifically for that client (rather than the same report for every client) to ensure you get the most relevant information for you, your site and your campaign.

We provide information including number of recipients contacted, numbers read, deleted, bounced etc. We also provide details of click through rates (and the % ratio – ie. how your email marketing campaigns are performing) and the cost per click. We also provide recommendations for continued improvement of each campaign.