Welcome to the April edition of inTouch – for many it’s the new financial year and with it comes new goals and we’re here to help you achieve them.

We’re often asked by clients to provide a few bullet points to help them sell ideas into their teams so this month, we’ve put a couple of lists together – in the hope that it may help you.

Top 5 Reasons to Use Email Marketing
We’re being asked more and more by clients to help create and manage their email campaigns, so here are 5 reasons why you must have email marketing as part of your marketing arsenal:

1. It’s a Must Do
You may want more customers, new leads or an increase in sales – in fact whatever your goals are, email marketing is a direct route to new business. A well-planned and stylishly designed email marketing campaign allows you to promote offers and discounts as well as providing the chance to cross-sell your products and services.

2. Closely Targeted
A closely targeted campaign can generate high response rates. The quality of your data and the relevance of your message are important so get these right and you’re on your way to a successful campaign.

3. Instant Impact
No other medium puts your message straight in front of people quite like email marketing can. With recipients happy to hear from you, you’ve overcome many of the traditional barriers faced by other methods such as some advertising and cold-calling.

4. Measurable
Unlike other marketing activities, email marketing campaigns can be measured easily, closely and almost instantaneously. We can show you how many people saw your email, how many people clicked on the links and even how your campaign compares to industry averages for your sector.

5. Cost-Effective
Email is a low cost medium and as such sending out the right messages at the right time to the right people can really help build your brand and increase enquiries and sales – for a lower investment than you may think.

> Learn more about our email marketing services.

3 Ways to Tell it’s Time to Update your Logo
Many people overlook the importance of their company image, so why should you consider redesigning your corporate logo?

1. Tired and Old Fashioned
If your current logo is looking tired or old fashioned, the chances are that’s how you are perceived by potential customers – and it’s definitely time for an update. Does your current identity truly reflect your business and what you do? If not, then you should seriously consider refreshing your appearance.

2. New or Improved?
Whilst minor changes to the products you offer or services you provide shouldn’t mean you have to redesign your identity, if you have changed a range of services or you’ve grown considerably in terms of what you offer, then your logo should reflect your improved standing in the market. A redesign of your brand for this reason will encourage existing customers to consider your products or services that they maybe didn’t know you offered.

3. New target audience
It’s not unusual to change target markets – perhaps it’s new products or services that have led you to target new areas or it could be that you are looking to take existing products or services into an existing market. If so, then it is highly likely that you will need to improve the impression you make and a new corporate identity can really help get you noticed and make the impact needed.

Our Top Tip
A new identity helps to establish true brand values and can support service expectations and should your business have changed in any of these key areas, then it’s time you assessed your image with a view to redesigning your brand.

> Learn more about our corporate identity design services.

Client Spotlight
We’ve just launched a new website for M65 Networking who are a new business networking organisation based in Pennine Lancashire.

We’ve created a stylish website to give more details about the organisation and to promote forthcoming events. Simple and straight to the point, it is an eye-catching site that gets key information across quickly. We also handle their email marketing campaigns too with monthly emails heading out a huge number of targets.

Why not contact us to find out how we can help you to increase your brand awareness?

> Visit the M65 Networking website.
> Learn more about our website design services.

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As always, thank you for reading this edition of inTouch – I hope you have found this issue useful and if you want to discuss an upcoming project, please do not hesitate to contact me.



David Pollard
Head of Business Development
01254 602260
david@touchmarketing.co.uk
Touch Marketing & Design