Pay per Click (or PPC) adverts are text adverts that are displayed in a ‘sponsored listings’ section when a visitor to a search engine searches for a specific word or phrase.

There is a separate area (usually on the right hand side) of search engines results pages that show links to websites that are relevant to the terms being looked for by the person searching. Estimates suggest that Pay Per Click Adverts accounts for around 25% of all traffic to websites from search engines and so it is crucial that you consider how this important marketing activity can help your business.

Benefits of PPC
The main benefit of Pay Per Click advertising is that it is highly targeted – you select the keyword(s) and/or phrases that relate to your product or service and your potential customers will see your advert(s) at a time when they are searching for the product or service you are offering.

PPC Campaign Costs
This form of advertising is highly cost-effective, and is fully measurable as you only pay a fee when the searcher visits your website – (this is where the name ‘Pay Per Click’ comes from). Normally, the more you bid for a keyword or phrase the higher in the results your advert will be placed. The more competitive the phrase is (ie. the more popular the keyword is or the more advertisers wishing to advertise) the higher the cost per click.

Controlling Costs
It is possible to control precisely how much you are willing to pay-per-click on each individual keyword within your campaign. It is also possible to dictate the frequency and position in which your adverts will be displayed. The end result is the highest possible return on investment (ROI) for your online marketing budget. It is possible to have many campaigns running simultaneously and you can closely monitor the effectiveness of each campaign.

How We Can Help
This type of search engine marketing is highly flexible (whatever your budget) and it is possible to set hourly, daily, weekly or monthly budgets and so we can help to develop your campaign to ensure the best possible return on investment.

Our dedicated PPC services include:

:: Keyword/Phrase Research
:: PPC Campaign Setup
:: Professional Advert Copywriting
:: PPC Campaign Tracking/ Reports
:: Ongoing Campaign Management

Account Management
Our team of PPC experts work manually to ensure your campaigns work effectively. We make changes immediately – we’re on hand to help and by adjusting bids or keywords, we often save considerable amounts of money.

In fact, many of our clients point out that our small management fees actually pay for themselves in saved expenditure through the expert knowledge we impart.