Search Engine Marketing Agency
Website Optimisation Techniques

Having an attractive website that looks nice, with pretty pictures, plenty of relevant content and a contact form is all well and good, but if you’re not getting visitors to your site then it’s worthless.

Once Touch Marketing & Design complete your website design, our skilled team will put your site live on the internet. Job done? No, we don’t think so.

We see launching a website like opening a brand new shop on the high street. Just because your site (or shop) is there, it doesn’t mean that people will come in to have a look? And if they do, will they be the right type of visitor? Will they automatically be prepared to buy or make an enquiry?

You have to work at getting website visitors in the same way you would a retail store, whilst remembering that it’s not just any old traffic you want to come to your site – visitors have to be relevant and interested in you and what you have to offer.

What is Search Engine Marketing?
Search engine marketing (SEM) or search engine optimisation (SEO) are the techniques employed to improve the number and quality of visitors to a website via search engines.

When somebody searches for a particular word or phrase, the search engine provides results in order of relevance – using detailed algorithms – and the higher up the results a site is placed (or the higher it ‘ranks’) the more likely it is that people will visit that site.

Research suggests that around 85% of web traffic come directly from search engines so it’s crucial that your site can be found by people looking for the products or services you offer.

We offer a range of services to ensure your site performs well in the leading search engines.

How does SEO work?
Search engine optimisation considers how search engines work and align this with what searchers are looking for. The optimisation service we provide includes addressing the layout, the structure, the coding, the content and the appearance of the site. Additionally, it is important to consider that there may be problems with an existing site that could be preventing the search engine(s) from returning your site high up in search results.

What are the benefits of optimising a website?

> SEO helps a website gain a higher ranking for particular keywords and phrases.

> Although we charge for our services, a site that performs well in search engines is not a directly paid-for service – in that there is no charge for natural listings to be displayed and, unlike PPC campaigns there is no charge for clicking on a link.

> It is a low-cost and highly cost-effective method of promoting your website.

> Traffic to your site will be relevant and timely.

> An optimised site can greatly assist in building brand awareness.

> By observing site optimisation techniques, your site will be more accessible to more users.

> As such a high proportion of web traffic comes from search engines, it is both a necessity and a benefit to your company’s bottom line to have an optimised site.

SEO must be a key consideration for any company or organisation looking to succeed online – and we encourage all our clients to set aside a proportion of their online budget for this. It should be noted that investment is required to employ the full selection of techniques to make your site visible on search engines and directories and we have clients who continue to invest in our services on an ongoing basis to ensure that the hard work and great results achieved initially is maintained.

How we can help
Our highly experienced website design and search engine marketing team offer advice and support with all aspects of your website promotion and can work with you to help improve the performance of your website in the leading search engines. Our skilled search optimisation team help to deliver more timely, relevant traffic to your website using many of the techniques outlined in order to deliver an improvement to the amount of traffic your website gets and the impact your brand and your site enjoys within major search engines.

Website SEO Reports
With facts in hand you are able to make clear decisions about your website and decide upon future marketing expenditure and the strategic direction for your site. This is where we can help – we can provide a complete or part reporting service to provide the information you need to make decisions on future online activities and to improve the performance of your site.

A Touch Marketing & Design Search Engine Performance report covers:

    > Existing site status
    > Inbound and outbound site links
    > Link popularity ranking
    > Analysis of competition

    > Current keyword performance
    > Keyword suggestions
    > Daily / weekly / monthly search volumes
    > Competing sites
    > Advanced analysis

    > Optimisation advice
    > Search engine view of the site
    > Indexed pages
    > Website errors and/or issues